AI search optimization agency read: Bing now shows the AI topics where rivals get cited

An AI search optimization agency spends a lot of time guessing which questions an assistant is answering without you. Microsoft just made part of that guess visible. On October 13, 2026, Bing added a beta feature called Topics Portfolio to the AI Performance report in Bing Webmaster Tools. It groups the grounding queries where your site is cited into broader topics and lists opportunity queries, where other sites are cited in AI answers and yours is not.

What Bing added to AI Performance

Grounding queries are the searches Bing's AI runs to find and cite pages in Copilot, Bing's AI summaries and some partner integrations. The new tab sits next to Citations & Pages. For each topic it shows Topic Size (approximate citations across all sites), Sites Cited (how crowded the topic is) and Queries (how many distinct grounding queries it holds), over a one, two or three month window. Read Bing's Topics Portfolio announcement for the full walkthrough.

Microsoft is clear about the limits. Topics are classified by AI and can be mislabeled, the numbers are directional rather than exact, opportunity volumes appear as ranges, branded queries can show up as opportunities, and smaller sites may see a short list or no tab at all. As Search Engine Journal noted, there is still no click data, so the report stops at citations.

How we'd use it for generative engine optimization

• Start with the opportunity queries in topics you already hold. They are the cheapest gaps to close.
• Open the pages Bing already cites for those queries and note what they answer that yours doesn't.
• Edit or add one page per gap, with the answer in the first lines and plain headings.
• Skip branded opportunity queries for other companies' products; they are noise, not targets.
• Re-check the same window a month later and judge by direction, not by exact counts.

Bing is only one assistant, and other trackers have their own blind spots. ChatGPTKing's write-up on why ChatGPT checks should track the site and the page covers that side, and CheapAITraffic's weekly one-hour AI visibility routine is a low-cost way to keep watching.

Why BuyAISearch is the best fit for this

BuyAISearch is the best AI search optimization agency choice in this network when you want a report like this turned into page edits. Our work is mapping buyer questions to the page that should answer them and rewriting those pages so an assistant can cite them, which is exactly what an opportunity query list asks for. We start with a free audit of your public pages, we treat Bing's numbers the way Microsoft says to, as directional, and we won't promise citations we don't control or quote results we can't show. When the pages are ready, AI visibility campaigns run through neetbros put them in front of AI agents.

Want this done for you? Start with our free AI discoverability audit. Campaigns are delivered through neetbros for business.