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Practical notes on generative engine optimization and AI search visibility.

GEO vs SEO: what actually changes when search becomes an answer

Generative engine optimization explained without the hype: what carries over from SEO, what's new, and where to start.

An AI search optimization checklist for service businesses

Twelve checks you can run in an afternoon to see whether AI assistants can read and describe your business correctly.

AI search optimization agency note: ChatGPT is citing primary sources more

Ahrefs' October 2026 citation study shows ChatGPT shifting toward original sources. What that means for generative engine optimization work.

White hat SEO vs black hat SEO: our position

White hat SEO

White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.

Black hat SEO

Black hat SEO tries to trick ranking systems with things like hidden text, link schemes, cloaking, fake reviews or bot traffic. It can work briefly, and it can get a site penalized or quietly ignored.

To be clear: we don't do black hat. No spam, no hacks, no shortcuts that risk penalties. AI search is a young and growing field, and we make it our job to stay ahead of every new legitimate technique. Follow the blog for free tips as we find them. Read the blog →