White hat SEO
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
BuyAISearch is an AI search optimization agency offering generative engine optimization (GEO), AI SEO and LLM visibility work for ChatGPT, Claude, Grok, Gemini and Perplexity. Book a free AI discoverability audit.
GEO is the practice of making your content more likely to be retrieved, understood and cited by AI systems that generate answers, such as ChatGPT, Claude, Gemini, Grok and Perplexity. It overlaps heavily with good SEO and good writing.
Partly. Crawlability, authority and relevance still matter. GEO adds attention to quotable passages, entity consistency, and whether an assistant can extract a correct answer from your page without guessing.
No. Nobody outside the AI companies controls their outputs. We improve the inputs: your pages, your structured data and where you're discussed.
On request, after the free audit, based on the number of pages and markets involved.
Yes. We can deliver recommendations as briefs for your writers and developers, or implement them ourselves.
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
Black hat SEO tries to trick ranking systems with things like hidden text, link schemes, cloaking, fake reviews or bot traffic. It can work briefly, and it can get a site penalized or quietly ignored.
To be clear: we don't do black hat. No spam, no hacks, no shortcuts that risk penalties. AI search is a young and growing field, and we make it our job to stay ahead of every new legitimate technique. Follow the blog for free tips as we find them. Read the blog →